For me, it’s the tiniest detail of silver that completes the whole look and sets the mood for the day. Heels for example can redefine the overall impression of one's appearance and frame of mind. I wear them as if it was a piece of me rather than an object and it gives me confidence. Showing that fashion doesn't need to develop in symbioses with speed to be relevant. Because of what our customers have demanded I’ve for example chosen to restock the chunky ring into the latest collection. However, that does not by definition mean that a company has to keep up the tempo to be relevant. To avoid duplicating structures we do not produce new items every fourth season. In what ways is Nootka working to be sustainable? Statement pieces seem to be lasting and worn more stable throughout time, instead of an asset for replacement. Compared to a garment of clothing that easily is exchanged throughout seasons. Recurrently connected to a deeper association as an extended arm and version of self. Unaffected by era there's an ageless beauty with an intricate personal value. What’s captivating about jewelry from your point of view? Longevity is the sentiment behind every unique piece which ensures long lasting memories to be created together with Nootka. Proving that their jewelry is timeless and can be worn over again. Moreover, they are breaking the traditional ways of designing by not producing collections based upon seasons. To reduce their environmental impact all of their items are handcrafted in Stockholm, using recycled 925 silver. With high enthusiasm in sustainability, humble resistance in relation to the fast fashion market which is experiencing strong growth, they are a leading light for generations to come. Nootka is a Swedish based jewelry brand with an inspiring design that manifests the shining raw beauty of nature. “The constant development and excitement to be bold and confident is a statement of Nootka” Outside the tunnel vision of blinding city lights. An Interview with Lisa Olsson, Founder of NOOTKA Written by Decirée Josefsson by Sandra Myhrberg
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